Yes, there was a period where it was hard to find all the C-Suite executives, directors, founders and big shots on LinkedIn or the slightest chance by knowing through internal contacts to approach but the plates have changed, now knowing the active opportunities in LinkedIn and the best benefitting factors around LinkedIn networking, these top business people tend to spend there time at least 10 minutes per day in LinkedIn. All to get the one set of people who you can impress all of them at one place where they are much likely to engage and be available and that is LinkedIn. Say you want to find a lead, so your marketing team suggest to run google search ads, google display ads, social media ads, cold calls, emails, etc. May I ask you why all this hustle and pressure to find leads?īecause it is necessary to keep your business, meeting its targets and keep a smooth run eventually.īut the problem is that you do all kind of moon and star catching activities using different platforms and having marketers fry out their brains to find different ways to gain the eye / attention of new leads or clients.
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